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Research reports

Qualitative research on the development of a new moisturiser for Nivea

Nivea Toiletries and Garland Compton are investigating theopportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oilof Ulay. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on the development of a new moisturiser for Nivea. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-moisturiser-for-nivea


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars


Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Sauce mixes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sauce-mixes-


Research reports

Qualitative research into particulate ice cream

Unilever Research Laboratories have developed a range of newfrozen products based on a new technology involving aparticulate frozen texture. The basic objectives of this piece of research were thereforeto:1. Assess the general impact of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1975
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Citation

, C. (1975a, May 03). Qualitative research into particulate ice cream . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-particulate-ice-cream-


Research reports

Qualitative research on signals and other fluoride brands for Elida-Gibbs

The objectives of this piece of research were therefore to:1. Examine consumer attitudes towards their own brands and to other brands on the market, particularly Signal, covering any changes in attitudes;2. Assess the importance of flavor Signal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs


Research reports

Qualitative research on packaging for Harmony hair spray

Elida-Gibbs are planning to launch a new Harmony range ofshampoo, hair spray and setting lotion spray for whichthree alternative designs have been prepared.The basic objectives of this piece of research thereforewere:1. To establish which of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


Research reports

Qualitative research on products concepts for Falcon male deodorant

Following Falcon Hairspray for men, Beechams wish tolaunch Falcon anti-transpirant deodorant. The brand isdesigned to aim at the middle of the market, selling atstandard prices, and to be sold in supermarkets, etc. The research was required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 30, 1974
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Citation

, C. (1974a, July 30). Qualitative research on products concepts for Falcon male deodorant. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-products-concepts-for-falcon-male-deodorant


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research


Research reports

Qualitative research on washing grains

Richardson Merrell is interested in launching an abrasivecleanser in the UK market. There are no such productsas yet available for the treatment of acne-related problems. The research reported here is a part of the first stageof the project, where,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on washing grains. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-washing-grains